Timberland
Global Brand Marketing 

Led the digital design strategy for a global brand, ensuring cohesive marketing across all channels. Oversaw creative direction for both visual and interactive elements, enhancing the customer experience.

+ Designed the website to align with global brand marketing efforts

+ Conducted an in-depth exploration of the brand's DNA to inform creative decisions

+ Created a shoppable look book experience for seamless browsing and purchasing

+ Directed both video and photo shoots for product promotion and web vignettes

+ Acted as the web ambassador, ensuring alignment between digital design and visual content

^{Video, stills from site experiences.}