Anthropologie
Creative Leadership

Oversaw the design and user experience for all e-commerce channels, guiding the brand’s digital transformation. From site architecture to email campaigns, I ensured a seamless, cohesive brand presence across all digital touchpoints.

+ Led design of the website, app, and information architecture to streamline navigation and checkout

+ Directed evergreen and seasonal design aesthetics across all digital channels, synthesizing with store and catalog branding

+ Managed email communication campaigns, boosting digital marketing efforts

+ Innovated the brand's digital experience, working closely with a dynamic creative team

+ Created digital look books and collaborated with stakeholders across the organization

^{Digital channel stills}